There are many important questions that you will need to ask yourself before you are ready to start up your soap making business.
Once you have these questions answered, you will have a much better idea of how to proceed. There are 2 essential questions to ask yourself, and the answers will be the foundation and base to launch your soap making business.
The first question you need to ask is why you like natural soap making.
This doesn’t sound like a very important question right now, but when it’s 3 am and you are still putting together a rush order with just a few hours of sleep, and feeling like a zombie, you are going to need to remind yourself why you like to make soap and why you are starting this soap making business.
The second question would be to ask yourself why you want to sell your soap.
The reason you need to know this is because you are trying to build a market presence for yourself. What is it about your soap that others will find unique? How do you think the world will feel about your soap? What benefit will the user of your natural soap receive?
You need to figure out what it is about your soap that will make others want to buy it. Not too long from now, you will have the job of convincing those prospective customers to buy your soap. You need to believe in your product first.
If your answer to this question is because you want to make money, this is not going to be a strong enough reason to get you through those long nights of working on your soap orders.
I started my natural soap making business in 1997. My reason for selling soap was because I saw such fantastic changes in my skin from the natural soap I was making that I had to spread the word. I had to show as many people as possible that changing one simple essential item in their life can make a big difference in how they felt about themselves.
The answer to these 2 questions should keep you motivate and fired up to keep your soap making business on the right track.
Next time I will talk about how to get ready to organize and set up your natural soap making business including a mission statement and many more important questions that will set you up for success.